It increased our growth dramatically, and around 27% of people who saw the screen ended up successfully sharing their order with friends! Add Branch to your app We knew we had to do something to fix it, so we added a full-page screen after an order was completed that asked if the user wanted to share their order with friends. We were seeing less than 1% growth month over month. We launched and saw that growth was abysmal. Before our team started Branch, we worked on a photobook app called Kindred. Wrong! You can influence likelihood to share. Besides reaching a product market fit that gets people excited to start talking, you’re probably thinking that there’s little you can do to control this behavior. Everyone knows that one friend of a friend who struck it rich when his or her app went “viral”. This is the ultimate dream: where your product is so great that people are sharing it with friends, yielding free marketing and downloads. That means that someone shared the app with a friend via a link or told them about it in person. According to a recent study, over 30% of all app downloads originate from a friend’s recommendation.
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